In both human and veterinary medicine, there is a growing trend to use a new approach to patient care termed “Integrative Medicine” which combines conventional medical practice with therapies considered as alternative or complementary. These therapies are broadly defined and are usually supported by promising evidence-based studies suggesting efficacy. The increasing use of the terminology “Integrative Medicine” rather than “Alternative” is exemplified by the renaming of NIH (National Institutes of Health) National Center for Complementary and Alternative Medicine to the National Center for Complementary and Integrative Health (NCCIH, nccih.nih.gov). Their strategic plan stresses the development and dissemination of objective, evidence–based information on this area of medicine. In veterinary medicine, some of the modalities used in Integrative Medicine include acupuncture, medical manipulative therapy, integrative nutrition, laser therapy, physical rehabilitation, sports medicine, homeopathy, herbal therapy and non-western medical systems such as Traditional Chinese Veterinary Medicine (TCVM). As this unique approach gains momentum, those clinicians that ignore these expanding areas of medical practice, do so at their own peril as the integration of these therapies by their peers puts them at a significant competitive disadvantage.